Cherish-UK Disclaimer

The information contained in this website is for general information purposes only. The information is provided by Cherish-UK and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Every effort is made to keep the website up and running smoothly. However, Cherish-UK takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.


Privacy Policy

This privacy policy sets out how "Cherish-UK" uses and protects any information that you give “Cherish-UK” when you use this website.

"Cherish-UK" is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

"Cherish-UK" may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 11th June 2011.



What information do we collect about you?

We collect information about you when you make an enquiry with us or place an order for products or services. We may collect the following information:

  • Name
  • Contact information including telephone and email address
  • Other information relevant to services we offers

What we do with the information we gather

We collect information about you to process your enquiry, and for the provision of medical services only. We require this information to understand your needs, use the information to improve our services and for internal record keeping.

Cherish-UK will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you information about third parties which we think you may find interesting/useful if you tell us that you wish this to happen.



We will never contact you for marketng purposes.


Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you information about third parties which we think you may find interesting/useful if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to Cherish-UK, 24 High Street, Sutton Coldfield, West Midlands, B72 1UX.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us at the above address or email us as soon as possible at We will promptly correct any information found to be incorrect.



Like most websites, our site uses small data files stored on your computer called cookies. Cookies are placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

We do not use cookies to:

  • Collect any personally identifiable information
  • Collect any sensitive information
  • Pass data to advertising networks
  • Pass personally identifiable data to third parties
  • Pay sales commissions

Cookies used on this website: Google Analytics
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we wont know when you have visited our site.

How Do I Manage Cookies?
You may refuse or accept cookies from the Cherish-UK Website at any time by activating settings on your browser. Information about the procedure to follow in order to enable or disable cookies can be found on your internet browser provider’s website via your help screen. You may wish to refer to for information on commonly used browsers.

You can also adjust your cookie preferences so that your browser notifies you when cookies are sent to it or you can refuse cookies altogether. The “Help” function within your browser should explain how to do this. Alternatively, you may visit or to obtain detailed information on how to prevent cookies from being set on your particular browser.



We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.


Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 17 May 2018.


How to contact us

Please contact us if you have any question s about our privacy policy or information we hold about you: email Cherish-UK or write to Cherish-UK, 24 High Street, Sutton Coldfield, West Midlands, B72 1UX.


Data protection when booking appointments

By booking an appointment with Cherish-UK you are consenting to your personal data to be shared with AGREED 3rd parties only, which may include laboratories and fertility clinics in the UK and abroad. Cherish-UK will not share your personal data with any party without your permission. Cherish-UK will hold in confidence all information received from its clients and its patients and will not disclose such information other than to its professional staff, independent consultants and/or persons to whom it has been delegated the performance of the tests and who require the information for such purpose.



If you feel that you have an idea or suggestion that would benefit future patients and visitors, please let us know via the feedback form on our website. We will take note of your comments and endeavour, wherever possible, to improve the service. You do not have to give us your name and address but, if your do, we will write to you to let you know what action has been taken in relation to your suggestion.



The first thing to do

Advise us of problems as they happen. Talk to us via the Cherish-UK telephone or via email. We may be able to resolve your problem and/or give you the information which you need.

A complaint should be made within one month of the incident that caused the problem but, the earlier you can contact us, the more easily events can be recalled. We aim to acknowledge your correspondence within two working days and to provide you with a full response to your complaint within twenty working days.

Information you will need to give us

In order to deal with your complaint we will need the following information:

  • Your name, address, telephone number and email address
  • An outline of the nature of the complaint with as many facts as possible
  • If you are making a complaint on behalf of someone else please also provide: Their name, address, telephone number and email address

Complaints may be made on behalf of an existing or former patient if the person making the complaint has the patient’s consent to do so.

What will happen to your complaint

The purpose of Cherish-UK’s complaints procedure is to:

  • Provide you with an explanation in relation to the concerns you have raised
  • Apologise where appropriate
  • Identify steps to prevent recurrence where appropriate

An investigation will take place to gain a full understanding of the circumstances surrounding the complaint. Some complaints may be resolved quickly but others may take longer. We aim to resolve complaints within twenty working days but if we are unable to-do so we will write to your explaining the delay.

When the investigation is complete we will send you a full written response to your complaint. You are welcome to come and discuss the findings with the Cherish-UK partners.

If you are not happy with the outcome you may contact the Nursing and Midwifery Council (NMC) or the Care Quality Commission who will further investigate your complaint.

The NMC was set up by Parliament to ensure nurses, midwives and health visitors provide high standards of care to their patients and clients.

You can contact the Nursing and Midwifery Council via their website or by telephone. Tel: 02076377181

You can contact the Care Quality Commission via their National Customer Service Centre:
Telephone: 03000 616161 Fax: 03000 616171
Opening hours are Monday to Friday, between 8.30am and 5:30pm.
Or by letter: CQC National Customer Service Centre, Citygate, Gallowgate, Newcastle upon Tyne, NE1 4PA
Or via email from their website:


Cherish-UK Ultrasound Scans Limited
Registered in England and Wales Company No: 9135903 (Trading as Cherish-UK)
Registered Office: 24 High Street, Sutton Coldfield, West Midlands, B72 1UX


Pregnancy Due Date Calculator

Are you pregnant and wondering when is my due date? Find out with our pregnancy calculator.


Credit Card payments welcome

Payment is required by cash or card on arrival at the clinic. We do not accept cheques.

Cancellation Policy
Please be aware that Cherish-UK has a 24 hour notice cancellation policy.

If you do not attend on the day and have not made contact to cancel your appointment we reserve the right to charge the full fee.

Early Pregnancy & Fertility Scan Fees

Our early pregnancy & fertility scan fees cover all aspects of your appointment which will include the following:

  • Full Consultation
  • Transabdominal Scan or Transvaginal Scan
  • Black and White Scan Image(s)
  • Scan Report

Please Note: It may be necessary for both a transabdominal and transvaginal scan to be performed. If this is the case then no extra charge is made.


Monday - Saturday



Sunday 9.30am - 12pm



Baby Gender Scan or Sexing Scan Fees

A gender scan, also called a sexing scan will determine the sex / gender of your baby. This scan can be performed between 16-20 weeks of your pregnancy.


Monday - Saturday



- Twin Pregnancy



Sunday 9.30am - 12pm



- Twin Pregnancy



Special Offer Scan Packages

1. Early Pregnancy Scan Offer
Buy one Early Pregnancy scan for £80, any other 2D pregnancy scans within the same pregnancy at intervals of your choice up to 30 weeks will be charged at £60 each.


2. Follicle Tracking Scans Package
This will include 3 follicle tracking scans on alternate days within the same cycle for £200, any further tracking scans within the same cycle will be charged at £50 each. PLEASE NOTE: The Follicle Tracking Scans Package is not available for patients having IVF monitoring.

UK / Overseas Fertility Clinics

Cherish-UK has links with fertility clinics both abroad and in the UK and provides fertility scanning services for patients undergoing fertility treatment. Please take a look at the fertility clinics we are linked with.

Cherish UK Standards of Care

Located in Birmingham, West Midlands

Cherish-UK is centrally located in Sutton Coldfield, Birmingham, West Midlands, close to Birmingham City Centre having easy access from Birmingham, Tamworth, Erdington, Great Barr, Lichfield, Burntwood, Aldridge, Walsall, South Staffordshire, Derbyshire and Nottinghamshire.

Situated within a short walk from Sutton Coldfield train station, there are regular rail connections to Birmingham's New Street Station. See contact us for further information.